In partnership with Doritos — an official F1 global sponsor — Firefly designed, built and operated a custom 20m viewing tower within the Trackside Green precinct at the 2026 Australian Grand Prix. The tower gave participants a breathtaking elevated view of the circuit and festival atmosphere below, creating an unmissable brand moment for one of the world’s most recognised snack brands.

Trackside Green became the second most-trafficked area across the entire four-day Grand Prix. The Doritos Tower featured prominently across social media, and generated significant coverage across major networks, being utilised for interviews and promos, as well as high-profile social media personalities.