As part of the Trackside Green precinct at the 2026 Australian Grand Prix, Firefly designed, built and operated a 15m harnessed free-fall Quick Jump experience, delivering a heart-stopping activation in front of one of the world’s most passionate sporting audiences.

From custom engineering and construction through to a fully trained expert crew managing every aspect of the operation on the day, Firefly handled everything end-to-end , ensuring a seamless, safe and spectacular experience for every participant.

With significant spectator dwell time around the jump zone, the Quick Jump became a genuine crowd magnet — creating extended, organic brand exposure that no traditional advertising placement can replicate. For any brand looking to make a bold statement at a major event, it’s hard to compete with the attention a Firefly Quick Jump activation commands.